Development of business marketing strategy

The first stage involves analysing the niche and target audience, defining positioning and a unique selling proposition (USP), as well as setting goals and KPIs. Then we develop communication models, select ToV (communication style) and promotion channels. After creating a content and media strategy, we prescribe a basic plan for launches and promotional activities. The cost of developing a marketing strategy also necessarily includes the preparation of final documentation with a presentation.

As a rule, the whole process takes 3-6 weeks, depending on the depth of development, the amount of analytics and the speed of feedback from the client. For example, a product marketing strategy will be ready faster than a general brand development plan. If you wish, after the strategy has been approved, you can order a service for its implementation or the introduction of individual tools.

Yes, strategy can be either a stand-alone service or the first stage of complex project management. You can order the full implementation of the prescribed measures or the introduction of individual digital marketing tools as part of our services: branding, SEO, PPC, social media management and targeting, production – the creation of visual and media content.

We create a strategy from scratch with a complete focus on the specifics of your business. At the same time, we use proven methodologies and frameworks, but each document is tailored to the goals, product, niche and characteristics of your audience.

Strategy implies long-term guidelines and goals, defining the overall brand image and type of communications – it serves as a foundation for further plans. A plan, on the other hand, includes concrete steps at a certain time, budgets, deadlines and schedules. We can also prescribe a plan of measures for a pre-agreed period, which will consequently affect the price of the marketing strategy.

Through SWOT, PEST and Porter's Five Forces Analysis, we identify risks, opportunities and the real state of the market. With the help of customer personas and Customer Journey Map we define the image of the customer, what he feels and thinks, how he makes decisions. Jobs To Be Done, Value Proposition Canvas help to find true customer pain points and build a value proposition. Data from CRM, social networks, Google Analytics allow us to operate with real statistics. With Brand Key, SOSTAC, OGSM we structure the strategy so that it is clear, flexible and leads to concrete results.

Already three months after the start of the strategy's implementation, it is possible to note an increase in audience engagement and brand awareness, the systematic nature of advertising campaigns and the orderliness of the team's work. Thanks to analytics and specific metrics, it is possible to measure the growth of traffic on the website and social media pages, an increase in conversions, and an increase in the average cheque. At the same time, you will be able to understand which marketing tools really work and scale your advertising campaigns.