Run an ad on TikTok
Cost of TikTok ADS
- Analysing TikTok's advertising resources.
- Development of a promotion plan.
- Launching, executing and optimising advertising campaigns (reach, video views, page interactions, traffic).
- Development of 3 advertising creatives.
- Analyse the results and create a report.
- Analysing TikTok advertising resources
- Development of a promotion plan
- Launching, executing and optimising advertising campaigns (reach, video views, page interactions, traffic, lead generation, sales, app promotion).
- Development of up to 3 advertising creatives
- Analysing the results and writing a report
Our approach
Why do businesses need advertising on TikTok?
Huge coverage
According to various estimates, TikTok has between 1 and 1.5 billion users worldwide (20 million in Ukraine) — a potentially huge audience for advertising campaigns.
Possibility of rapid viral effect
Advertising videos can also appear in recommendations, go viral, and gain millions of views.
Precise targeting
Flexible TikTok Ads settings in Ukraine allow you to accurately select your target audience and make changes to your campaign while making efficient use of your budget.
High level of engagement
TikTok users actively engage with content — liking, commenting, sharing, and contributing to its rapid spread.
Native advertising format
Advertising on TikTok is seamlessly integrated into the feed and perceived as regular content, drawing attention to the brand in a subtle and unobtrusive way.
Multitasking
TikTok advertising works simultaneously to boost image and recognition, as well as to directly attract customers and generate sales.
We create unique solutions
Our cases
All cases
Discuss the project
Get a detailed offer for your business
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Composition of your project's TikTok team
Project Manager
Formulates global brand social media strategy and media plan. Controls the results of reports and optimises all processes in the project.
Account manager
Responsible for publishing content plan in a timely manner, performs operational work on profile and moderates directs and comments.
Copywriter
Creates texts and articles, generates ad-offers, headlines. Controls the content to ensure that it meets ToV and brandbook requirements.
Designer
Develops graphic content and motion design in accordance with the requirements of the brand book. Creates advertising creatives. Provides recommendations on content creation.
Videographer
Schedules video shoots, organises and conducts the video content creation process itself. Processes and edits the resulting material in accordance with the ToV and brand book.
Discuss 
project
- Write to us artmarks.digital@gmail.com
- or call +38 (050) 617 67 08
FAQ
FAQ
In this section, you will find answers to the most common questions to help you quickly understand basic information and resolve potential issues.
Advertising in TikTok: what is it and how does it work?
TikTok Ads is a paid promotion of videos through the TikTok Ads cabinet. It works on the principles of targeting – with the help of customisable parameters you can select the target audience. Users will see promotional videos in the feed between regular content.
What ad formats are available on TikTok?
TikTok Ads in Ukraine allows you to use a range of different advertising options. In-Feed Ads are displayed in the feed, TopView ads are shown when the app is launched, and Spark Ads promote previously published videos. You can also launch Branded Hashtag Challenges or create Branded Effects — unique filters, masks, and 3D objects for users to use in their videos. The choice depends on your goals, audience, and type of business — we help you choose the optimal combination of tools.
Do I need a separate video to promote or can I promote an already published video?
Depending on the selected TikTok advertising format, both options can be used. Spark Ads allows you to promote content with already collected likes and comments. The main thing is that the video meets the platform's advertising requirements.
Which is better – TikTok or Instagram advertising?
The tools are very similar and can be used simultaneously. It is traditionally believed that TikTok is more suitable for a young and active audience, while Instagram is for brands with a stable reputation and product promotion. However, we analyse your business and goals, can conduct testing and only then suggest the best option.
Is it possible to track the results of the adverts?
Yes, with TikTok Ads tools, you can track and analyse real-time impressions, clicks, views, cost per lead and engagement. Also, when the TikTok pixel is connected, the page in the social network is linked to events on the website.
What are considered good metrics for TikTok advertising?
Good indicators: video views over 75%, CTR from 1%, engagement above 3-5%. But much depends on the goal of the campaign – recognisability, clicks or conversions. Thanks to analytics, you can regularly optimise your advertising campaign to ensure that its results meet your objectives.
Do I need to create a TikTok business account to run adverts?
No, that's not necessary. But a business account gives you access to analytics and official commercial features, and makes it much easier to launch a campaign, especially if you plan to promote through Spark Ads.
Do you help with the creation of video content?
If you don't know how to run advertising in Tik Tok in Ukraine, we offer several packages of services, as well as additional solutions, including content creation of different formats. From scripting to publishing, we can take care of all the processes.
How long does it take to run an advert on TikTok?
Depending on the selected formats and the availability of already prepared advertising content, the process takes from 1 to 7 days. However, it is important to understand that it may take longer to optimise campaign settings, as testing is required to find the most effective combination of parameters.
Certification
Certificates and awards
Internet marketing agency Art Marks is a certified Google Partner, which confirms our expertise and access to the latest digital marketing tools.
Our services