ГоловнаBranding

Brand development and rebranding

Brands have the potential to live longer than their creators and businesses. It's not enough to give a company a name, you need to create an image in the minds of your customers that they will return to time and time again. From a manner of communication to an expressive visual style, creating a turnkey brand means moulding a business into an 'acquaintance you can trust'.

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Cost

Cost of Branding

Why you need branding services

Recognisability in the market

A strong brand identifies the company among many similar businesses and allows the audience to easily remember you and differentiate you from your competitors.

Customer trust and loyalty

The development of the company’s brand gives customers and partners a feeling of reliability and stability, making them come back again and again.

Opportunity to sell more

Many shoppers are willing to pay more for a brand they trust instead of similar products for a lower price from a seller they don’t know.

Marketing effectiveness

Brand development reduces cost and increases the impact of advertising campaigns – users respond more actively to a familiar style and tone.

Attracting partners and investors

Not only customers, but also business partners or potential employees are more willing to co-operate with well-known brands.

Resilience to crises and negativity

Companies with a good reputation develop loyalty of internal and external contractors, more easily endure market changes and economic crises.

We create unique solutions

Our cases

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Go to cases Брендинг Стратегія SMM Продакшн

Укрзолото

32 specialist in the company

500+ projects in various fields

8+ productive year in the market

Each project is a part of our soul, a large amount of time and resources that we invest every day. We run projects in the areas of restaurant business, education, online sales, and services.

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Get a detailed offer for your business

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Trust advertising to the professionals

Who will do the branding

Project Manager

Shapes the brand building process. Conducts briefings, masterminds and analyses business niche. Monitors interim results and optimises all processes in the project.

Designer

Creates a brandbook in accordance with current requirements and trends, taking into account the features and advantages of the business. Formulates a guideline – logos, fonts, colour schemes, graphic elements, etc. Develops interior, exterior and brand merchandise.

Copywriter

Creates ToV, and on its basis prescribes article texts, generates advertising offers and headlines.

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FAQ

Frequently Asked Questions

In this section, you will find answers to the most common questions to help you quickly understand basic information and resolve potential issues.

What does the branding service include?

Branding is the development of a visual and semantic brand system. A standard package of services includes: market analysis, positioning, naming (if necessary), corporate identity, logo, fonts, colour palette, communication guideline and brand book design. Additionally, we can order the development of a communication strategy, social media design and website branding, texts, photos and videos in the corporate style.

How long does it take to build a brand from scratch?

Depends on the scope of tasks, number of approvals and depth of development. Basic service (naming, logo, positioning, colours, fonts) – 2-4 weeks, full package with identity, strategy, values, ToV, brand book, packaging – 1-3 months. A comprehensive approach with market research, archetypes, brand architecture, storytelling and launch – approximately 3 to 6 months.

What is the difference between branding and logo design?

Branding is a comprehensive approach that determines how your business is perceived by your audience, from visual style to tone of messaging. Logo design is just one step in the process. A logo without a brand is like clothes without a personality.

What is the cost of brand development?

The price of the project depends on the scope of work, the complexity of the niche and the goals set. We will be able to announce the preliminary cost of brand creation after the first consultation and filling in the brief. The exact amount – after approval of all details.

Is branding suitable for an existing business?

Yes, it helps to recapture the audience's attention and gives an impetus for further development. Branding can be used to structure a company's image, update outdated visuals and adjust positioning in new market conditions. This approach is sometimes indispensable for a business that has "frozen".

What is a brandbook and why do you need one?

A brandbook is a document that spells out brand identifiers and rules for its use. It includes visual standards (logo, colours, fonts, layouts) as well as recommendations on the tone of communication. Thanks to it, all materials – from the website to business cards – will be with a unified character, similar and recognisable.

What are the most common mistakes companies make without professional branding?

Without professional support in developing a company's brand, you can often face weak positioning, difficulties in promotion and scaling. Due to niche mismatches, a mix of visual styles and a "disjointed" presentation, the brand remains unrecognisable, leaves a feeling of instability and causes distrust among customers.

Is it possible to commission a refinement of an existing brand rather than a complete branding from scratch?

Yes, you can take advantage of a rebranding or brand update. We can retain the strengths of the current image, but update the visuals, structure, positioning or communication style to meet new business objectives.

Certification

Certificates and awards

Our employees are certified in Google AdWords, Google Analytics, as well as video and mobile advertising. They are experienced in creating effective advertising campaigns that bring real results.

Art Marks Internet Marketing Agency is a certified Google Partner, which confirms our expertise and access to the latest digital marketing tools.

Google Premier Partner. There are only about 30 of them in Ukraine

Top Digital Strategy Company, 2024 according to Clutch

Top Digital Marketing Company by GoodFirms.co

Google Analytics Individual Qualified since 2009

Meta Business Partner. There are only about 16 of them in Ukraine

Fall Global Winners, 2024 according to Clutch

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