Targeted advertising

Knowing your customer by sight is a demonstration of "customer service" and a business habit necessary to implement marketing strategies. If you know who your target audience is, it's time to order the setup of targeted advertising. Active growth of conversions and persistent brand promotion are only a small part of the possibilities of social media advertising.
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Cost

Cost of targeting

Standard

450$

/ month
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  • Analysing the client's resources and making recommendations on their performance
  • Development of project strategy according to the brief
  • Writing a work plan
  • Development of 2-4 offers
  • Launch and optimisation of 1-3 RCs (traffic to the website, ads to reach, Facebook page promotion, Facebook and Instagram posts promotion, lead generation)
  • Analysing the results and writing a report
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Business

650$

/ month
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  • Business niche research
  • Analysing the client's resources and making recommendations on their performance
  • Development of project strategy according to the brief
  • Writing a work plan
  • Development of 3-6 offers
  • Launch and optimisation of 1-3 RCs (traffic to website, ads to reach, Facebook page promotion, Facebook and Instagram posts promotion, lead generation, retargeting, conversions)
  • Analysing the results and writing a report
  • Creating a business manager, linking pages to it and configuring their proper operation
Lending

900$

/ month
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  • Business niche research
  • Development of project strategy according to the brief
  • Creation of a one-page website
  • Development of 1-2 offers
  • Launch and optimisation of 1-2 RCs (traffic to the site, retargeting, conversions)
  • Analysing the results and writing a report
  • Creating a business manager, linking pages to it and configuring their proper operation
  • Putting your business on Google maps, Maps.me, iPhone, 2Gis, Tripadvisor.
Our approach

Why it's worth ordering a target

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Precise targeting of the target audience

Targeting works with a specifically defined audience, which allows you to offer products and services to those who are already potentially interested in them.

Flexible customisation

With a multitude of targeting settings, combinations of them and the ability to change them during the campaign, you can fine-tune your audience.

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Online results analytics

Real-time monitoring of results allows you to instantly respond to audience sentiment and optimise settings.

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Budget savings

Working with a narrow, well-targeted audience increases conversions and ROI on targeted advertising.

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Increasing brand awareness

Even if the user doesn’t click on the ad, the frequent displays will make them remember the brand and come back when they are ready to buy.

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Versatility

Target is easy to customise for different products and purposes, making it an indispensable tool for almost any business.

We create unique solutions

Our cases

All cases
32 specialist in the company
500+ projects in various fields
8+ productive years on the market
Each project is a part of our soul, a large amount of time and resources that we invest every day. We run projects in the areas of restaurant business, education, online sales, and services.
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Trust your advertising to the professionals!

Composition of your project's targeting team

team
Project Manager
Formulates global brand social media strategy and media plan. Controls the results of reports and optimises all processes in the project.
team
Targetologist
Analyses niche, product/service and competitors. Develops target audiences. Formulates a plan of advertising campaigns with budgets and recommendations in accordance with KPIs. Adjusts and optimises advertising campaigns.
team
Designer
Develops graphic content and motion design in accordance with the requirements of the brand book. Creates advertising creatives. Provides recommendations on content creation.
team
Copywriter
Creates texts and articles, generates ad-offers, headlines. Controls content to ensure that it meets ToV and brandbook requirements.

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FAQ

FAQ

In this section, you will find answers to the most common questions to help you quickly understand basic information and resolve potential issues.
FAQ

What is targeted advertising?

Targeted advertising is a digital marketing tool through which adverts are shown to a strictly selected audience. This approach allows you to attract users potentially interested in your product and use your budget effectively.

Which social networks are we targeting?

We offer targeting in Facebook and Instagram, but we also work with LinkedIn, which is not so popular in Ukraine, but effective in certain niches. We can offer customisation in TikTok and YouTube, but due to the specifics of the format, they are separated into separate services.

Do you need a Facebook/Instagram business page?

Yes, Meta does require an active business page and a connected advertising account to set up Instagram and Facebook ads. If you don't have them yet, we can help you create them and set them up correctly.

How quickly will I see results?

You can get the first results – conversions and leads – in the first 1-3 days after launch. You can fully assess the effectiveness of targeting in 7-14 days, when social media algorithms have fully adapted to the habits of the established target audience.

Can I track the effectiveness of targeting adverts?

Yes, basic statistics – impressions, clicks, reach, lead price – are available in your Meta advertising cabinet in real time. In addition, we offer to connect UTM tags to link social networks to the official website and track user behaviour using Google Analytics.

What is included in the cost of targeted advertising from art-marks?

The standard package of services includes niche and audience analysis, as well as the selection of goals and strategies, which directly affects the price of targeted advertising. The next stage includes creative creation, initial setup, A/B testing and finally the full-fledged launch of the campaign. Subsequent management of targeted advertising involves daily monitoring of results and budget, and optimisation of settings. In addition to interim reporting, we provide a final analysis of the results at the end of the campaign.

Can I run adverts to multiple audiences at the same time?

Yes, this approach is necessary at the start of a campaign. We do a test run of targeting for several audiences to see which responds better to the adverts and then focus on them. It is also possible to offer several products to different groups of users at the same time.
Certification

Certificates and awards

Internet marketing agency Art Marks is a certified Google Partner, which confirms our expertise and access to the latest digital marketing tools.

Google Premier Partner. There are only about 30 of them in Ukraine
Top Digital Strategy Company, 2024 according to Clutch
Top Digital Marketing Company according to GoodFirms.co
Google Analytics Individual Qualified since 2009
Meta Business Partner. There are only about 16 of them in Ukraine
Fall Global Winners, 2024 according to Clutch