DIGMA GROCERY STORE CHAIN

Digma is the best friend of any citizen of any residential area in Kharkiv! Always at your side and always with the most necessary goods.

Strategy

After a thorough market analysis, we developed a unique strategy, working through the pros and cons of competitors.

We identified the audience's needs, studied and segmented them, and developed unique triggers for each consumer segment.

We selected tools that helped to maximize audience engagement, increase awareness, and build a positive brand image.

We held strategic sessions with the client to fully engage with the brand's life. We worked out the roles, nature, and values of the brand.

Design

We created a visual brand identification system for sales:

- translation of printed materials into a format for a social network;

- prompt updating of special offers;

- development of unique designs and animations for giveaways;

- development of a unique and creative concept for advertising campaigns.

SMM

We completely rethought the brand's positioning on social media. We created a new, unique visual style for promotions and special offers. The presentation of the material became simpler, more conversational, and more humorous. We brought the products to life with the help of animation: tomatoes, buckwheat, and even soda began to inform about their positive qualities and all kinds of special offers for themselves and their neighbors on the shelves. The brand became friendlier and even closer to its customers. We introduced regular giveaways with several mechanics and various prizes: from a grocery basket to weekly iPhone giveaways. These activities positively impacted both the improvement of profile statistics and the increase in traffic to the chain's offline stores. In terms of numbers, over the six months of work, the number of subscribers increased by more than 3,000 (691 — 4,012), profile visits increased five times (1,267 — 6,273), views and coverage increased more than ten times (39,022 — 482,032; 24,422 — 347,130).

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