The brand concept
Let us start with the outcome: at the end of our work process, we can safely say that we supported every step of the project launch. Anticipating all the action, first, there was a long and persistent development of the brand concept itself, which turned out to be unique.
It is a kind of Scandinavian style, minimalistic, simple, and clear, in which there is much air. However, at the same time, it perfectly fits the mentality of a typical Kharkiv citizen: young, energetic, quick to make decisions, with an exciting job and European values.
- The design work started with the development of a logo. We take the same brand concept as the basis and consider all the client's wishes.
- We created the signboard's design-the place's face and immediately transferred the materials to the contractor, who had already begun production.
- Next, we worked on patterns and their brilliant combination with all corporate colors. We then started creating designs for all possible printed products: menus, wrapping paper, soft drinks, and craft beer labels. We designed several variants of pizza packages, placements, and a forgotten but very cool feature of this kind of place - napkins with the function of leaving notes on them.
Later, we developed designs for front door stickers with work schedules, paper coffee cups, "to go'' food containers, and several kinds of paper bags for packaging. One of the highlights was the QR code, which is applied wherever possible. In general, we can say that everything the customer touches in IZIBIZI tries to talk to him:
«Pizza Time!»
«Soup — very hot soup»
«Relax it’s tea o’clock»
«Your bonus is inside»
By the way, the process of printing paper cups for drinks we have conducted and monitored personally from the beginning to the end!
- And what about the branded uniforms of the employees? Of course, we have a hand in it because it is essential to any place like this. It is a stylish staff that sets the necessary vibe, which is missing so often.
- Chefs, bartenders, cashiers, administrators, and cleaners got their coolest T-shirts, pants, tunics, and aprons!
- And to keep the visitors in the same mood outside the bar, we also made shopper designs for everyday "to-go" shopping. The whole identity breathed and helped fill every detail with life.
- We truly fell in love with this project and tried to give back as much as possible because the concept caught our creative hearts. As a result of our work with the project Pasta Bar IZIBIZI got its design and unique Tone of voice, which hit the TA very precisely. It was a profound work with the "firmware" of the ideological component into the consumer's consciousness.
Other cases
Hookah Bro
Recruitment agency “Lyudy Vsyudy”
Litе Dental Clinic
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