SMM and Targeting
We promoted the restaurant's profile long before it became mainstream the doors were first opened to guests, and the first bottle of sparkling wine was uncorked. Intrigued and convinced hundreds of people to become our subscribers in the renovation phase. The result is organic reach of our Facebook posts, which almost always catch up with the number of followers on the page, indicating excellent audience engagement, as well as a burning Direct of the Instagram profile from the influx of messages in the first hours after the announcement of the upcoming event.
We also had a very successful recruiting campaign, and by opening day, the restaurant came up with an entire squad of top professionals, from the closet to management.
Events
The second area that certainly had to be promoted was the events at Kinoshniki. The spectrum's variety and breadth are hard to describe: among them were themed dinners with famous chefs, wine degustations, presentations of seasonal menus, and even movie nights (the name of the restaurant had to match — Kinoshniki means filmmakers). The tactics were uncomplicated. An event was created on Facebook, promoted in targeting with a small budget, and then you just had to watch as this "snowball" flew down the hill and gained mass. Users interested in the event shared the information on their pages, attracting their friends and followers to participate. At all the new popular venue events, the sold-out happened long before the event's date. We just had to do the technical work, inform the right audience about the event, and minimize their path to booking a table for the correct date.
Other cases
Pet Fashion
Meat plant “Mʼyasnyy”
YOD sports club
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