PET FASHION

Not only owners should be stylish, but also their four-legged friends. Pet Fashion knows how to create a unique look for your pet, keeping in mind their comfort. Cool content and a powerful strategy for developing social media profiles became the basis for the brand's reboot.

Brand development strategy in the online field, optimization of social media profiles into a full-fledged sales channel and broadcasting of the brand philosophy, TikTok integration, well-organized and streamlined process of shooting new material: from model selection to strategic planning of design layouts in the profile.

We were the first third-party vendors in this area for the brand, so everyone was worried and questioned every action. But for us, it was another specialized project with animals because we knew every step and feature to the smallest detail and knew how to avoid all the pitfalls, so we were confident and stood our ground. Little by little, with a creak, with nine laps of hell revisions, we finally approved the first schedule for 12 publications and a detailed media plan for the quarter. A week later, the excitement and slight uncertainty in the client's eyes evaporated, and we started to enjoy our work together. The shootings went on one after another; contests, giveaways, and advertising with bloggers blew up the account, the profile was transforming before our eyes, and new clients and subscribers streamed in like a raging Amazon river.

After less than three months of work, we received our first and very flattering request for collaboration from Tina Karol. Yes, yes, but this is an entirely different story... :)

TikTok

The concept not only worked well in this project, but also engaged a younger audience, and the participation of cute pets in the video made them fall in love with it! Also, in a half-game format, it is much easier and more enjoyable for many people to perceive the material, which also benefits the brand.

Strategy

The basic strategy's keynote was high activity to be constantly in sight of everyone, as the brand deserves — this is the first pillar. The second pillar was the openness and closeness of the pet and its owner to each other: the owners of the furry friends are also required to take part in every photo shoot. And the last pillar is the quality and beauty of the product: how comfortable, functional, and attractive it is.
The progress with each publication and the work's overall result are undeniable.

Production

For us, production in this project is an endless series of photo shoots, video shoots, presentations of new collections, unboxing of popular designs, and a vast amount of love that the main actors - our furry friends — bring to these processes.
Is it easy to shoot animals? Of course not. Little ones are the world's biggest brawlers and hooligans. If you turn away for a second, they are already swimming across the deepest puddle in the park in a new costume. And it is almost impossible to negotiate with them. It's good that we figured out in time to use treats in negotiations.
But despite all the difficulties, no team member has ever refused to participate in the filming because it is a fascinating and loving process. There was also no lack of people who wanted to take part in the filming with their pets because becoming the face of the brand, even for one day, is a great honor and happiness for a pet.