UKRZOLOTO

Work on the project began long before the filming of the first commercial.

We held an extensive briefing, outlined the client's main goals, and began developing a strategy. The main task was to "rejuvenate" the business nationally through a new platform for them — TikTok. Thus, the brand was able to reach and attract a younger target audience.

The client of this level could not afford to lower standards in the content concept, so we have long been looking for compromises that would suit both Ukrzoloto and the typical viewers on TikTok.

Then the filming process immediately started...

In one day, we shot several GB of videos, visited three locations with four models, and made several sets. We used the mechanics of combining different jewelry, the idea of which was to show the client the possibility of using rings from different collections not only on the one hand but a few on one finger. The client's manager helped us assemble and coordinate the ideas, so we were sure of the stylishness of these solutions.

We edited and finalized six videos out of a vast amount of material. Today this content is published by the brand and successfully redirects traffic to the mobile app, where the user comes across an incredible amount of deals, discounts, and offers that he cannot refuse.

Can you say everything you want in 60 seconds and sell your brand? How do you set trends without losing the essence of your brand?

What to do if your business is seemingly impossible to connect with TikTok? We have the answers to all of these questions.