AC with the target "Lead Generation"
The first thing we did was to launch an ad campaign with the target action "Apply a certain model." We chose a cold audience that had yet to interact with us before interests: classic suits and accessories to them.
During the campaign process, we determined and left the most effective age of the audience — 30+ years old. A bit of summary statistics for all AC with the given mechanics for the period of work:
Reach — 113 669;
Total views — 303 166;
Clicks — 12 799;
Budget — $1,328;
Sales — 98.
AC with the purpose of "Conversion"
Next, we decided to test different mechanics, thereby checking the site's effectiveness. We made optimization and ran a pretty successful advertising campaign, and made the offer more specific:
Reach — 76,192;
Views — 170,537;
Clicks — 4,199;
Budget — $400;
Conversions — 219.
Retargeting
With a large active audience of profile users, site visitors, and a customer base, we took advantage of this "golden" tool.
In this group of ADS we ran stock photos as well as creatives with direct offers. These offers proved to be very clickable. This launch was effective, and the conversion to sales was significantly higher than the tangent with a cold audience. Some metrics statistics for this AC:
Views — 44,481;
Conversions — 74;
Price per lead — $1,2;
Budget — $90.
Other cases
Kinoshniki
Technik casual
Meat plant “Mʼyasnyy”
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