Sales
In the first months of our work, we warmed up the audience with the most helpful content: we introduced the gym, training programs, and coaches.
After that, we worked out the format of direct sales of services and subscriptions via Instagram. Now, this social platform generates new customers almost every day.
SMM
- A direction that required a professional approach, and this is where our long and pleasant acquaintance with YOD began. We completely rethought the concept of social media for the club. We have shown and proved that it could and will be a full-fledged sales channel and quick communication with the client. We brought the visual component to a new level - the highest level of a YOD sports club, not a local school gym. We have developed more than ten new sections that open up all the possibilities of the club.
Design
The design department did a large amount of work. Morally outdated visuals needed to be updated, so our designers put their brushes to everything: event posters, updating the style of social media pages, outdoor advertising, training schedules, printed materials, and merchandise. Several options for branding club cards were developed based on their essence and differences: different access levels to group training, a limit on the number of visits per month, bonuses, and benefits. The result is a stylish card design you want to own, brag about and be proud of.
Targeting
For this project, we conducted over a dozen advertising campaigns with various goals: from broadcasting a branded video to reaching the entire city to popularize the brand and increase awareness, to the mechanisms that bring customers. For example, let's take the lead generation of new clients for group classes in more than ten areas. It was necessary to establish a constant flow of incoming applications through the lead form and increase the number of requests to direct messages. What we did: launching AC campaigns on lead generation and messaging. Total results of all campaigns for two weeks of busy work: Budget — $430 Lead forms in total — 157 Average lead price — $2.74 Requests to direct — 308 users.
TikTok
To be on the wave's crest in 2023, you must shoot TikTok videos. They take root well and are very popular on other platforms. Can you say everything you want in 15–60 seconds and sell your brand? How to go into the recommendations and keep the essence of the brand? What to do if your business seems impossible to connect with TikTok at first glance? Just look down — all the answers are here!
Production
- You can easily find all the variety of video production, different genres, styles, and types of production in the profile of the YOD Sports Club. Writing detailed scenarios, interview format, on-location filming, backstage video, and cool post-production has been and will be repeated in our long and happy love story with this project.
Other cases
Lunatic fashion studio
Barabashovo
Digma grocery store chain
DISCUSS 
THE PROJECT
Leave a 
request
- Write to us artmarks.digital@gmail.com
- or call +38 (050) 617 67 08
