BARABASHOVO SHOPPING CENTER

Creating content for the world-famous Barabashovo is always an adventure into the depths of the subconscious and a search for the most relevant topics. One of the main tasks of the project is to eliminate the myths that it can be unsafe at the shopping center.

Strategy

At the stage of strategy creation, we realized that the project's audience on Instagram and Facebook is different. While the first responded better to engaging content, the second one liked informative texts. Proper audience segmentation allowed us to select exciting content for the users.

Later, we focused on Instagram and created a profile on TikTok.

Every few months, we changed our promotion strategy based on the preferences of our subscribers.

Features

We regularly launch new sections according to the requests of our subscribers. Many people are interested in navigation, so we are launching a video section, "How to get to...", which shows the most understandable routes to different areas of the shopping mall.

Production

Since content is not about direct sales but rather about developing a positive image, we produced content in line with the social media market trends: working with newsworthy topics, engaging posts, activations, contests, etc.

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