Project goal
The Instagram profile is aimed not only at sales, but also at building a positive brand image. The project is very light and airy; there are no formal photos of the products. All products are shown in motion and pleasant locations. This approach creates a connection between customers and the brand's creators — a feeling that it is not just about clothes, but feelings and friendship.
Production
The brand communicates with its customers through the visual channel of perception. Therefore, most of the budget is allocated for high-quality photo and video shoots that reflect the brand's philosophy — daily hedonism and leisure.
Copywriting
An essential aspect of promoting a profile is creating memorable texts that describe not only the technical characteristics of the goods, but also convey an atmosphere of ease in everyday life.
Other cases
Master Zoo Pet store chain
Barabashovo
Digma grocery store chain
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