Savory

SMM

Since we have been cooperating with the Suzirya group of companies for several years and have been doing so in many different projects and areas, we started getting to know this brand at the stage of its virtual birth. As always, the client's task was straightforward: to show the pet food's highest class and true premium quality. It took us two weeks to develop the initial strategy for promoting the brand on social media. And about another week to adjust, coordinate and discuss all aspects to the smallest detail. We could not let our partners down, and they trusted us completely. So, in early 2021, we launched the first publications. During this time, we have used many different topics, and one of them (a day with a blogger) has become the most popular and in demand.

Targeting

The main task of targeted advertising in this project is to work on brand awareness and popularization. For this purpose, we used advertising campaigns with the most appropriate goals: reach — to ensure that every pet owner sees the food and wants to get acquainted with it; promotion of Instagram posts — to increase engagement with the posts, and promotion of the Facebook page — to gain regular subscribers and create a positive community. Below is a summary of data for these campaigns:

Views — 3,200,000 Reach — 1,140,000 Ad clicks — 26,500 FB followers — 4,150 Interactions with posts — over 340,000