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Even the most successful and high-quality product won’t sell itself; it needs to be discovered by potential buyers.

KPIs (key performance indicators)—Progress tracking metrics that allow you to measure and evaluate the progress toward a specific goal.

Social media has become part of our daily routine—like morning coffee or checking the news.

Although the concept of conversion in sales began to be used in the 20th century to measure advertising effectiveness, its widespread use came with the digital era. In digital marketing, where every stage is strictly defined and measurable (data-driven), the term has become a key performance indicator.

On public transport, during lunch breaks, and before bed, millions of people around the world scroll through their feeds.

Corporate identity includes all the characteristics of a company that make it unique – distinguish it from its competitors.