Even the most successful and high-quality product won’t sell itself; it needs to be discovered by potential buyers.

KPIs (key performance indicators)—Progress tracking metrics that allow you to measure and evaluate the progress toward a specific goal.

Although the concept of conversion in sales began to be used in the 20th century to measure advertising effectiveness, its widespread use came with the digital era. In digital marketing, where every stage is strictly defined and measurable (data-driven), the term has become a key performance indicator.

On public transport, during lunch breaks, and before bed, millions of people around the world scroll through their feeds.

To effectively promote a product or service on the market, as well as to create a correctly working marketing strategy and increase sales, it is necessary to clearly understand who needs the product.

Understanding what retargeting is and how this marketing tool works allows you to effectively increase conversion rates. In fact, you have to “catch up” with users who have previously interacted with the brand, but did not perform a targeted action.