Branding & Design
First, we finalized and improved some of the brand logo designs, modified them, and fully prepared all the adaptations.
Immediately after that, we started developing a video sequence for outdoor advertising. The task was to increase brand awareness. Which screen in Kharkiv has the most views?
That's right — a large monitor above the entrance to the Universytet subway station at the intersection of Sumska Street and Nezalezhnosti Avenue. At the same time, we developed layouts for the city lights and lightboxes of the boutique's exterior.
We also had our hand in the reception design, and now ECA Beauty welcomes everyone "made up" and "well-groomed."
To summarize, we have created a corporate identity, having only the brand logo. The work in this direction was rapid, inspiring, and, most importantly, effective!
Strategy
- The entire brand promotion strategy can be divided into two main stages. The first was the image stage. During the first three months, we worked on increasing brand awareness and establishing the brand. The second stage was sales.
- Throughout the entire period of cooperation, we finalized the strategy, improved it, and tried to make the essential step, the first customer touch, as simple and accessible as possible.
- We also relied on collaborations because, so far, humanity has yet to come up with anything better than a business based on recommendations, the so-called word of mouth. We have engaged several famous bloggers and started an extensive collaboration with them. For example, we invited Anastasia, the media face of the brand, to go on a fitness tour with famous blogger Tatiana Yaroslavskaya. By the way, this collaboration is still working, regularly bringing new customers who stay with the brand for a long time.
Design
- The number of animations and mockups we made for this brand cannot be counted even on a calculator! Every month, we create about 30 creatives for targeted advertising alone, and if you add to that the profile design and daily work with stories, then get our designers some water.
- By the way, the visual style of the profile, avatar, and highlights alone has changed about eight times!!! If you try to summarize all the work done in this direction, bring some water to our designers again.
SMM
Once again, the brand strategy was being finalized and never remained in the same place for a single day. As soon as we had a new idea, we immediately implemented it. As soon as a new trend, challenge, or visual style was launched, it immediately found its place in our profiles.
Offer after offer, creative after creative: only this gave us a chance to repeatedly engage and activate the audience. Engagement techniques in posts and stories: from quizzes to the most popular ones, such as "catch a bottle of cream, take a screenshot, and get a discount on the product." In general, everything the digital world has come up with at the moment was instantly implemented and tested in practice.
Production
- Returning to the attempts to calculate the number of layouts and animations, we are also trying to devise a counter for the days, hours, minutes, and seconds of shooting. We conducted product shootings of items, reviews of new cosmetics lines, TikTok Tips, and macro and micro shootings. Everything that could be captured in the frame remained in the history of cinema in our films.
- The shooting was organized more thoroughly than a best friend's wedding. Concepts, scripts, locations, studios, props - the preparation usually took five times longer than the filming process. At the end of the day, we received quite a lot of material, but the spoiled subscriber was waiting for more and more new content, and we could not refuse.
Targeting
We also did a vast amount of work on targeted advertising. Since the brand still needs a selling website, all efforts were focused on sales in Direct.
Below are the results of one of the advertising campaigns. We won't reveal the names of the brands because they have yet to pay us, but it's time to think about it because we got outstanding results!
The campaign's goal is to send a message in Direct - product: premium skin and hair care products from the world's leading brands.
What we did: First, we conducted tests and found the optimal segment of the target audience. After that, we scaled the ad, testing new advertising offers, texts, and visuals in parallel.
Results: Budget — $2,843 Reach — 243,193 Leads — 1,682 Average costs per lead — $1.6
Other cases
Barabashovo
Pet Fashion
YOD sports club
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