SMM
Main goals and objectives: to increase the page's visibility on the network, to attract new subscribers, and to fill the profile with new, high-quality content. The result: almost a thousand publications were made (1,776 — 2,737), the average coverage of publications per week tripled (2,963 — 8,260), profile views tripled (652 — 1,494), and the number of subscribers tripled (5,100 — 18,100).
Production
Video reports from events, teasers, and trailers of new events, TikTok Type videos, lots and lots of backstage from the filming, and video diaries of the pub's team. Many directors would envy the volume and variety of work.
Design
This is a significant area of the project. We spent most of our time on design: we designed content layouts in the profile; created print designs for promotions, special offers, new menus, and label tents; drew posters, including animated ones, for the endless number of parties in the most famous pub in the city. The breadth and diversity of our work in this area still intensely evoke a sense of pride and fulfillment because behind each poster lies the great work of each member of the restaurant's team, and the pleasant memories of the pub's guests are also consistently associated with one of the bright main "pictures" of the evening that we created. Below, we have put together a small collage of our posters.
Targeting
One of the exciting examples of numerous advertising campaigns for this project was lead generation for customers who wanted to book a table for New Year's Eve or one of the 16 corporate parties in December. The list of works that allowed us to achieve the required result: ● preparation of creatives ● stylish videos, animations, and static banners/posters of events ● launch and optimization of advertising campaigns for lead generation ● use of several options for cold audiences, warm ones based on regular customers, as well as groups of people interacting with profiles and LAL Results: budget — $620, leads — 184, the average cost per lead — $3.37, ad clicks — 7,546.
Strategy
For 2.5 years, we have changed the overall style of the account several times according to trends in the Instagram world, which has always caused a surge in activity and an increase in new subscribers. Organizing giveaways, introducing special offers, advertising events, corporate parties, and seasonal menus have always had a good response and high engagement, which means that followers like the profile and constantly follow the news on the account. For Fat Goose Pub, the Instagram profile has become not just an additional platform for news coverage, but one of the primary messengers of the pub's ideas and philosophy.
Tik Tok
This format perfectly revealed the moods and feelings of the entire team: "Goose" is not just a second home for them, but a whole other life that brings pleasure every day and new adventures. The Fat Goose Pub employees are close to their guests like nowhere else: they are friends, colleagues, and helpers at the right time, and they are also great professionals — every guest of the "Goose" knows this. Moreover, we did not start a profile on TikTok; such content has been amazingly successful on Instagram and has become a full-fledged, expected section among subscribers. To be on the wave's crest in 2023, you must make TikTok-type videos. Anyone can go viral, and the main thing is to try and try!
Other cases
Lunatic fashion studio
Barabashovo
Digma grocery store chain
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